Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity Image Comics The Mechanical Hound of the

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This is the first major work in nearly a decade by one of the world's greatest thinkers

they seek the guidance of the charming and mercurial Dr Aziz

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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity Image Comics The Mechanical Hound of theIn this long awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how